From Technology to Commodity — Then and Now.

A brief history of my 25 years as an independent designer

Designers must also recognize the instrumental role technology plays in the pluralization of information. Internet access, fiber-optic communication and digital voice recognition have altered the very way in which individuals communicate with one another. As a consequence, the development of interactive software, the construction of graphical browsers for the World Wide Web and other new communication opportunities become open doors through which young graphic designers can harness their abilities and establish new professional paradigms in the design field.

Though in its infancy, these relationships are developing in small design collectives in Europe and America. The interactive workshop of Post-Tool in San Francisco is but one example of designers working to establish methodologies that address both social specificity and new communication capabilities. With the advent of these new developments, the conceptual ability of the designer — the unique skill to develop ideas and transform them into artifacts — remains our most valuable asset. In Morality and Myth; The Bauhaus Reassessed, Dietmar R. Winkler asks the questions:

Creative and Project Leader, Partner at Athletics