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Tools not rules

Matt Owens
UX Collective
Published in
8 min readSep 30, 2022

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MoMA Elevator Screens. Photo courtesy of Eric Li.
MoMA Elevator Screens. Photo courtesy of Eric Li.

Traditional brand guidelines do not operate at the speed of now

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Written by Matt Owens

Chief Design and Innovation Officer. Creative and Project Leader. Founding Partner at Athletics

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